Hangloose Baby
Hangloose Baby
Beginning 2014 I was asked to join a small team of Young fathers in Hangloose Baby, a start-up that develops, manufactures and distributes a new, innovative baby hammock and play mat in one. Together with Aukje Peters from Softgoods.nl we transformed the basic idea, not more than a simple piece of terry cloth, some sailcloth rings and a piece of rope, into the product that finally made it to the market: A smart, good looking and functional product with a strong brand attached to it. I was responsible for project management of the development in general, and the engineering of the connection of the hammock to the play yard. Hangloose Baby was launched at Kind und Jugend in 2015 and won the Baby Innovation Award!